Sunday, April 22, 2007

Podbridge Raises $8.5 Million for Downloadable Content Advertising

Podbridge, a start-up based in Mountain View, California, closed a new round of venture funding totaling $8.5 million for its advertising service designed for downloadable content.

Podbridge currently provides measurement and advertisement services to many large media companies including Bloomberg, C/Net, Forbes, The Nielsen Company and InfoWorld, among others. The company aims to provide analytics and ad services for downloaded content across a wide range of media players and devices.

New investor Sutter Hill Ventures led this Series B round with initial investors Mayfield Fund and Worldview Technology Partners also participating.

"In the near future, most mainstream video, including TV shows and movies, will become freely and legitimately downloadable over the Internet. Advertising will form the backbone of business models surrounding downloadable content," said Greg Sands, Managing Director of Sutter Hill Ventures.

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