Wednesday, April 25, 2007

Joost Signs Thirty-two Blue-chip Advertisers

Joost has signed 32 leading companies as advertisers for its forthcoming, broadcast-quality, Internet television service. These advertising partners include The Coca-Cola Company, HP, Intel, Nike, Electronic Arts, Esurance, Garnier Fructis, Kraft, Lionsgate, Microsoft Corp., Motorola Inc., Nestlé Purina PetCare, Procter & Gamble, Procter & Gamble (Hugo Boss Fragrances), Sony Electronics, Taco Bell Corp., United Airlines, US Army, Visa, and the Wm. Wrigley Jr. Company.

Joost said it has worked with more than 20 media and brand agencies to develop meaningful advertising campaigns for their clients. In addition, the Interpublic Group, through its Emerging Media Lab, has entered into a year-long strategic partnership with Joost.

Additionally, through a partnership with Frank N. Magid Associates, Joost will measure user consumption habits and advertising efficacy, including ad awareness, receptivity, engagement, brand enhancement and intent-to-purchase, for launch partners.

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