Sunday, April 29, 2007

CBS Television Stations Adopt Microsoft Silverlight

CBS Television Stations plan to launch a community-generated content initiative for its network of local Web sites that uses the new Microsoft Silverlight cross-browser, cross-platform plug-in for media on the Web.

The new local initiative will allow users of the CBS-owned stations' sites to view, upload, share, rate, comment, sort and search video, images, audio and text submissions. A key component of the application is its full integration into the existing content publishing workflow of the CBS Television Stations' digital media groups. It allows the community-generated content to be managed alongside the station's professional content in a single workflow.

The CBS project will be built on the recently announced Microsoft Silverlight browser plug-in for Windows and Mac-based Web browsers and Microsoft Expression Media Encoder, a new tool for client and server-based encoding and publishing of Silverlight-based content.

CBS Television Stations and Microsoft said the Silverlight-powered beta version of its community-generated content initiative will launch in select markets later this year.

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