Wednesday, April 18, 2007

AT&T Signs First Client for Three-Screen Advertising

Chase Card Services, the credit card division of JPMorgan Chase & Co., is the first major advertiser willing to sponsor a music festival, which will be presented across the "three screens" of the AT&T network -- the wireless device, the TV, and the PC.

Chase Card Services will be the sole sponsor of Tim McGraw's "Swampstock" music festival and Neighbor's Keeper Foundation charity fundraiser.

AT&T said the deal represents the intersection of its vision to be a premier communications and entertainment provider. The program also demonstrates AT&T's commitment to delivering compelling content across the three screens while enabling a sponsor, Chase Card Services, to reach its audience in a highly relevant way through multiplatform advertising.

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