Sunday, April 8, 2007

Akamai Offers Rich Media Management for Enterprises

Akamai Technologies introduced an enterprise-class, rich media management solution that provides an automated way for content owners to manage and distribute large digital libraries, including video and audio assets, online. At the foundation of the Akamai Stream OS solution is Akamai's global media delivery platform. Akamai said its new service allows content to be uploaded and published in a controlled way, to support both traditional syndication models and viral distribution across the Internet. The service provides detailed analytics at both an enterprise and asset level across distribution channels, referring sites and accessing devices.

Akamai said it is embracing a standards-based syndication model to facilitate distribution across the Internet to increase reach and build a targeted online audience that is attractive to advertisers.

The NBA is using Akamai Stream OS to manage more than 45,000 streaming assets, and provide access to online game highlight footage within minutes of production to,,, and all team sites. Additionally, Stream OS helps the NBA distribute its content to partner sites, licensees and web and desktop widgets.

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