Monday, March 5, 2007

New Venture Targets Digital Cinema Distribution

Warner Bros. Entertainment, Universal Pictures and Digital Cinema Implementation Partners (DCIP) have formed a joint venture for the digital delivery for digital cinema.

The company said it will develop the most cost-effective form of digital content delivery through technologies such as satellite or digital terrestrial distribution. The delivery system will be open and available to any content provider, vendor or exhibitor.

Under the current distribution system, individual prints of each movie are physically shipped to theaters in cans -- or hard drives in the case of existing digital cinema.

A digital distribution system, which streamlines the delivery process and limits the number of people who handle the product, is expected to increase security and support the fight against film piracy.


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