Monday, February 19, 2007

Viacom to License TV Content to Joost

Viacom will be a key content partner on Joost, the forthcoming Web-based TV service from the founders of Skype. Under the agreement, Viacom's divisions -- MTV Networks, BET Networks and Paramount Pictures -- will provide free television and theatrical programming on the Joost platform. The financial terms of the deal were not disclosed.

Joost aims to become the first online, global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment. Joost will be available over broadband Internet connection and offers broadcast-quality content to viewers for free.