Wednesday, February 7, 2007

Telefónica and Alcatel-Lucent Test Mobile TV Applications

Alcatel-Lucent and Telefónica announced a pilot project for mobile interactive multimedia services in Spain. The pilot project, which started in October 2006 and will run for 6 months, include interactive TV, radio and music services for mobile handsets.

Alcatel-Lucent's Mobile Interactive solution will provide Telefónica's end-users with a new way to hear radio on a mobile phone, allowing them to select different FM radio channels and to browse the Electronic Program Guide of these channels. In addition, interactive services will be linked to the content selected by the operator, that spans voting, alerts and interactive advertising services.

Alcatel-Lucent's "Unlimited Mobile TV" solution uses a 3G-friendly hybrid satellite and terrestrial infrastructure based on the forthcoming DVB-SH broadcast mobile TV standard in the S-Band (2.2 GHz). It enables the delivery of an unlimited number of TV channels to an unlimited mobile audience with unlimited coverage.http:/