Wednesday, February 28, 2007

FOX to Offer On-Demand Downloads via Affiliate Websites

Fox Broadcasting Company (FOX) unveiled a plan to offer its television programming to its affiliate Web sites, enabling more than 200 broadcast network affiliates to offer their local viewers the ability to watch or buy FOX's top shows. Fox will share both transactional and advertising revenues with the local affiliates.

Programming will be delivered via "FOX on Demand," the company's leading video distribution platform. To date, "FOX on Demand" has offered an ad-supported, streaming-only platform; now, it will enable visitors to purchase television shows for play on the go on a computer or portable device.

"FOX on Demand's" new commerce functionality is powered by Fox Interactive Media's Direct2Drive digital retail store, which also offers top-selling video games, blockbuster movies, anime, etc.

Since launching in October, "FOX on Demand" has streamed free, full episodes of hit FOX shows such as "24," "Prison Break" and "Bones" on MySpace and on 24 of FOX's owned-and-operated MyFOX local Web sites.