Sunday, February 11, 2007

Cingular to Deploy MediaFLO for Mobile Entertainment Services

Cingular, the new wireless unit of AT&T, has selected MediaFLO USA, a wholly owned subsidiary of QUALCOMM, to deliver mobile entertainment and information services to its wireless subscribers beginning in late 2007. Financial terms were not disclosed.

FLO technology is a new air interface originally developed by QUALCOMM with multicasting capabilities designed to increase capacity and reduce content delivery costs to mobile handsets.

AT&T plans to launch the mobile TV services from MediaFLO USA on phones specifically designed with an intuitive, easy-to-use user interface. AT&T will also have access to advanced features MediaFLO USA expects to launch in the second half of 2007. These features include MediaFLO USA's multicast video clip distribution service; a datacasting application for realtime information and entertainment; and audio services.

AT&T said the MediaFLO USA service complements its existing voice, data and video-on-demand services.

  • In December 2005, MediaFLO USA announced that Verizon Wireless had agreed to use the MediaFLO multicasting network in the United States. At the time, the companies expected to launch mobile TV services over the MediaFLO network in approximately half of the markets already covered by Verizon Wireless' CDMA2000 1xEV-DO-based broadband network.

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