Saturday, January 6, 2007

Verizon Unveils V CAST Mobile TV, MediaFLO Partnership

Verizon took the wraps off its V CAST Mobile TV service, which is due to launch later this quarter. Verizon is working with MediaFLO USA, a wholly owned subsidiary of QUALCOMM, which is building a dedicated multicast network to deliver programming in a linear format.

The new service will be accessible on new V CAST Mobile TV handsets via a dedicated V CAST Mobile TV key. The programming will be presented in "time block"/scheduled availability, consistent with familiar cable and satellite TV models, in both Eastern and Pacific Time zones.

Initial handset include the Samsung SCH-u620 and the LG VX9400 -- that also feature V CAST Music, V CAST Video, Mobile Web 2.0 and "Get It Now" capabilities.

Verizon's Media partners include CBS, Comedy Central, Fox, MTV, NBC News, NBC Entertainment and Nickelodeon.

  • FLO technology is a new air interface originally developed by Qualcomm with multicasting capabilities designed to increase capacity and reduce content delivery costs to mobile handsets. The technology is independent of the cellular network but complements CDMA2000 1X, 1xEV-DO and WCDMA cellular network data and voice services.

  • MediaFLO USA Inc. is building a nationwide network based on QUALCOMM's FLO technology to deliver multimedia content to mobile devices in the 700 MHz spectrum. QUALCOMM holds a nationwide footprint of spectrum licenses in this band.

See also