Tuesday, November 28, 2006

Wal-Mart Offers Physical DVD + Digital Download Bundle

Wal-Mart announced its first step into the video download market, offering a unique bundle combining a video download option with purchase of the physical DVD. The first such bundle, which is available now at Wal-Mart stores across the U.S., includes the physical "Superman Returns" DVD along with a sticker containing the code needed to download the digital version of the film from the company's website. Customers can choose from three video download format options -- - $1.97 for portable devices, $2.97 for PCs/laptops, and $3.97 for both portable players and PC/laptops.

"This unique Superman Returns physical/digital DVD combination not only marks our first step into the video downloads market, but gives our customers the best of both worlds in movie entertainment," said Kevin Swint, Wal-Mart's divisional merchandise manager for digital media.

In the coming months, Wal-Mart will test additional DVD bundles with this download option, as well as offer a beta version of a video download service. The beta launch will feature both movie and television content from a number of top studios and TV networks.



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