Sunday, November 5, 2006

TI Sees Future Transcoding Supporting Multiple Video Formats

Texas Instruments is predicting the next stage of the video revolution will solve the challenge of seamlessly moving multi-format video content between all types of video devices. The company believes transcoding technology will be key to address this challenge.

"Transcoding is a life-or-death issue facing manufacturers and service providers as they try to realize the explosive growth in video entertainment," predicts Gene Frantz, TI's Principal Fellow. "Consumers have an insatiable appetite for immersion in entertainment, and transcoding among multiple formats will be mandatory for all future video products to be successful. Digital signal processing technology will be an essential piece in laying the foundation for transcoding among multiple consumer devices."


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