Sunday, November 12, 2006

Mobidia Unveils Multimedia Performance Management for Wireless Carriers

Mobidia, a start-up based in Vancouver, Canada, introduced its ".wave" (dot wave) multimedia services product set that lets wireless operators control the quality and delivery of mobile content on both uplink and downlink. The system uses a Dynamic Multimedia Protocol (DMP) that is able to monitor, classify and manage each application and data type on the wireless network, along with its real-time requirements. The process enables TCP mediation and admission control, preventing TCP inefficiencies.

Mobidia's .wave policy-, application-, link-, and device-aware solution enforces policy on both the uplink and downlink, prioritizes applications and class of services, and adapts the transport layer protocol to the available link. The solution improves performance by having the user's mobile device cooperate with the network rather than by solving service performance management issues on a piecemeal basis and by working only in the carrier network.

Mobidia said the source-based policy control embedded in .wave enables carriers to control network access and limit the impact of unacceptable network use on service delivery. .wave immediately determines the policy applied to the traffic on the source, e.g., paid or free, gold or bronze, or other policy, and therefore manages and controls the traffic at its source.

Mobidia's .wave comprises two nodes: one on the mobile device and a gateway node at the carrier's data center.

  • The Mobidia Intelligent Client (MIC) turns the mobile handset device into an intelligent network element, enabling carriers to monetize high-value services, offer supportable SLAs, improve the user experience, provide consistent service across mixed networks, and enhance users' support experience. The MIC also gives carriers an end-to-end view of the network as well as visibility into the device environment and communications experience, a critical feature required to reduce customer support times.

  • The carrier-grade Mobidia Advance Gateway (MAG) handles protocol conversion and connects to the carrier's OSS as well as to end-user and carrier applications and services such as wireless VoIP, streaming audio and video, and others. The MAG gives carriers a per-user, per-application, or per-service view of the network and enforces downlink policies. It also receives real-time performance information for any application over any link as well as detailed information for billing purposes.


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