Wednesday, October 4, 2006

AT&T Blue Room Expands its Content Aggregation

AT&T announced the expansion of its "Blue Room" content aggregation service as part of its strategy to link the AT&T brand to premier communications and entertainment experiences. The new AT&T blue room features exclusive music, sports and other entertainment content, along with a new Internet gaming portal.

The new blue room site features a "city-environment" that will rotate throughout the year to feature different key cities. Visitors are encouraged to explore areas of the city -- such as the concert, arcade and stadium -- to access one of the four featured "channels".

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