Tuesday, September 5, 2006

Verizon Appoints Executive for Interactive TV Programming

Verizon has hired Rachelle Zoffer to manage interactive programming for its FiOS TV subscribers. She has held management positions at Softel-USA, ShadowTV and Disney, where she managed early interactive-TV advertising experiments.


  • In June 2006, Verizon introduced an interactive weather and traffic widget to complement its fiber-optic FiOS TV service.

    FiOS TV Widgets are available at no additional cost to customers with a set-top box. The widget provides one-touch, on-demand access to real-time local weather and traffic information. Subscribers use their remote control to display text-based weather and traffic on their TV screens without interrupting the program they are watching.

    Future Widgets may include personalized news, sports scores and fantasy-league sports results or community information.

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