Sunday, September 10, 2006

Lucent to Acquire Mobilitec for Content Delivery Mgt.

Lucent Technologies agreed to acquire Mobilitec, a provider of content management software for wireless service providers, for an undisclosed sum.

Mobilitec, a privately held company in San Mateo, California, supplies a platform that manages the complete content life cycle by offering software for processing submissions from a content provider, content management in catalogs, digital rights management, rendering to ensure content is formatted for the subscriber's wireless device, a Web-style page that can serve as the carrier's "storefront," and a delivery mechanism. Key customers include Vodafone, Orange Israel and M1.

Lucent said it intends to integrate the Mobilitec solution, which enhances Lucent's IP Multimedia Subsystem (IMS) and Mobility (3G) portfolios, with Lucent's application products to enable intelligent, personalized context-aware content delivery and targeted advertising. This will make it possible for service providers to offer special promotions on their Web storefronts that are personalized based on content, profiles, preferences, location and availability. In addition, these promotions can be targeted by device or user segment, and sent to friends through buddy lists to support viral marketing.



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