Wednesday, August 16, 2006

CBS to Stream Evening News Live over the Net

CBS will begin streaming its prime-time programs for free on the company's ad-supported broadband channel innertube starting in September. Episodes will be posted the morning following their initial Network broadcast.

CBS also plans to simulcast its CBS Evening News online at the same time it is broadcast live. The move required renegotiating carriage agreements with its affiliate stations.

In addition to the live simulcast, the CBS Evening News will also be available in two other ways. The complete broadcast may be viewed as an on-demand program any time after the live simulcast or, as has been the case for the past several years, viewers may build their own broadcast by choosing individual reports from each CBS EVENING NEWS program.

To access the simulcast, viewers will be asked to register so that they view it when the television broadcast is aired in their time zone. The live simulcast and on-demand versions of the broadcast will be advertiser-supported and free to all.

"As we learned from our simulcast of March Madness on Demand, there is a huge appetite for real time content on the Internet. Viewers increasingly want access to programming when it's fresh, and the Internet allows us to bring our content to them wherever they are and whenever that content is broadcast," said Larry Kramer, President, CBS Digital Media.

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