Sunday, June 25, 2006

Amdocs Seeks to Build Digital Content Marketplace

Amdocs, a leading provider of telco billing and customer management solutions, launched OpenMarket Exchange, a web-based business system that enables media companies to build lucrative, high-growth "direct-to-consumer" (D2C) mobile content businesses.

OpenMarket Exchange is a system for digital content transactions designed to improve the profitability of digital content initiatives of both media companies and mobile service providers, as well as minimize the costs and complexity associated with such initiatives.

The new exchange will enable "off-network" transactions, in which consumers purchase mobile content directly from media companies using the billing and service relationship with their mobile service provider.

"When you look at the amount of money tier one media companies spend on the mobile channel relative to the others - TV, radio, print, and online media -- mobile is receiving just a tiny fraction of its potential investment," said Steve Shivers, senior vice president and general manager of OpenMarket at Qpass, Amdocs Digital Commerce Division, which developed the service. "The OpenMarket Exchange addresses the complexity and costs that make it difficult for media companies to enter the D2C mobile commerce space. With the scalable, financial-grade infrastructure provided by OpenMarket, they can invest and profit from the mobile channel on par with the other major media channels, and can do so in a way that greatly increases revenues and profits for mobile operators."

OpenMarket provides the critical functionality of offer management, SMS short-code management, SAS 70 compliant transaction processing, real time reporting, settlement, and customer care integration.