Monday, May 22, 2006

Brightcove and Limelight Networks Team on Internet TV

Brightcove and Limelight Networks announced a strategic partnership to bring advanced services and next-generation business models to the growing Internet TV industry. Highlights of the deal include:

  • Brightcove will use Limelight's massively scalable, high-performance digital media content delivery network to distribute Internet TV content published through Brightcove to audiences worldwide. Using Brightcove, content owners of any size will automatically have access to Limelight's delivery infrastructure -- ensuring a high-quality media experience for their audiences.

  • Through the Limelight content delivery network, Brightcove will support distributing broadband video in a variety of formats (including Adobe Flash streaming video, Windows Media video, and MPEG-4) to a wide range of Internet-connected devices, including PCs, handheld devices, and home-networked TV sets.

  • By working together, Brightcove and Limelight will accelerate the adoption of innovative Internet TV business strategies including both
    pay media sales and the next-generation of broadband video

Limelight provides over 200 Gbps of Adobe Flash Media streaming delivery capacity online to enable Brightcove to meet the broadband publishing and distribution needs of its growing customer base of video content producers.

  • Earlier this month, Limelight Networks announced that its content delivery network is being used for the netcast of NBC News' "Today" show. NBC News is now making the first complete hour of each "Today" broadcast available online for free at As the primary content delivery network for, Limelight also powers the delivery of original programs and live video events. serves more than 40 million videos to 25 million unique users every month.

  • Brightcove, a start-up based in Boston, launched an open, commercial preview of its Internet TV service, which helps video content producers to build broadband TV channels and distribute their video through the Internet. Brightcove plans to launch the full commercial release of their Standard Services in the summer of 2006. At that time the company plans to announce a variety of service plans including options to pay for usage of the service as well as plans that allow broadband programmers to use the Brightcove services at no cost, and generate revenue, by participating in an advertising network or offering videos for sale and rental.

  • Brightcove has several content developers, including Discovery, National Lampoon, and Oxygen, distributing their broadband channels with the Brightcove Premium Services.

In November 2005, Brightcove signed a video content distribution partnership with AOL. Brightcove and AOL will market a co-branded version of the Brightcove service as the self-service platform for publishing video on Through the syndication to AOL, publishers will be able to generate revenue from the advertising and pay media sales of their content on and other video gateways on the AOL network of web properties.

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