Wednesday, May 3, 2006

AT&T Announces Second Web Video Distribution Partnership -- TotalVid

AT&T agreed to offer TotalVid's online library of more than 2,600 entertainment and instructional video titles to AT&T Yahoo! High Speed Internet and AT&T Worldnet subscribers. TotalVid currently offers thousands of online videos from more than 350 content providers. AT&T said the deal focuses on creating new revenue streams from its DSL Internet customer base and offering differentiated broadband-related services.

Through the agreement, broadband users will have access to the complete TotalVid library, featuring on-demand access to full-length videos in categories such as action sports, anime, cooking, fitness, home improvement, martial arts instruction, music, sports and travel. The agreement will feature a co-branded AT&T and TotalVid Web site,, and offers AT&T customers unlimited video downloads during a seven-day free trial. Afterwards, TotalVid's monthly subscription costs $9.95 a month and includes unlimited downloads. Alternatively, customers can also download individual videos for $1.99 and up.


  • Last month, AT&T reached an agreement with Starz Entertainment Group to offer the "Vongo" Internet movie-delivery service to its DSL customers. The deal marks the first such broadband distribution agreement for Vongo and also serves as an example of a differentiated broadband media service supported by AT&T.

  • The companies will feature a co-branded AT&T and Vongo Web site and special promotions. TotalVid is a wholly owned subsidiary of Landmark Communications, which also owns The Weather Channel, Q Interactive and a variety of other media businesses. TotalVid other partners include Akimbo, AOL, Blinkx, Comcast, D-Link, DaveTV, Microsoft Windows Media (MSFT), ThePlatform, W-Cities, and Yahoo! TotalVid is based in Norfolk, Virginia.

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