Wednesday, May 17, 2006

AOL Acquires Lightningcast for Broadband Video Advertising

AOL has acquired Lightningcast, a start-up that developed a software-based broadband video advertising platform, for an undisclosed sum.

The Lightningcast System is a hosted ad insertion, trafficking, scheduling, auditing, and reporting platform used by major media companies including AOL, Microsoft, Disney/ABC, Scripps Networks, MTV and others.

Since 2002, AOL has successfully used Lightningcast's platform, first for audio (AOL Radio) and later for video streaming advertisements (AOL Video) - partnering on such innovative, groundbreaking projects as the recently launched broadband network, "In2TV", from AOL and Warner Bros.

Lightningcast is a venture-backed company based in Washington, DC. Its principle investors are BlueRun Ventures, Redleaf Group, Global Internet Ventures, New Markets Growth Fund, Birchmere Ventures, WWC Capital, and the Washington Dinner Club.

The company was founded in 1999 and has 34 employees.

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