Sunday, April 16, 2006

Nike Launches "JogaTV" Broadband Channel with Maven Networks

Nike is launching its own "JogaTV" broadband channel over the Web, providing video programming for soccer fans worldwide. Nike is using Maven Networks' Video publishing and distribution platform.

Video programming on JogaTV features international stars of the game including Ronaldo, Ronaldinho, Thierry Henry, and Wayne Rooney demonstrating the values of beautiful soccer - - Joy, Honor, Skill, Heart and Team.