Tuesday, April 11, 2006

Land Rover Launches 24/7 Broadband TV Channel

Land Rover launched a 24/7 broadband TV channel in partnership with Narrowstep. The "Land Rover Go Beyond" channel launches online offering a variety of original material from the Discovery Channel and sponsored partners including Born Free, Biosphere Expeditions and the Royal Geographical Society. Go Beyond TV reflects a distinctive, premium, glossy, 'magazine style' form of programming which "reflects the community of people who live the Land Rover brand." New content will be added every month, and in addition there will be live broadcasts (from, for example, motor shows) and updates from special events. This will include the Land Rover G4 Challenge, which begins in Thailand on April 23rd.


See also