Wednesday, April 26, 2006

Brightcove Previews its Internet TV Service

Brightcove, a start-up based in Boston, launched an open, commercial preview of its Internet TV service, which helps video content producers to build broadband TV channels and distribute their video through the Internet. The open commercial preview will offer individuals and organizations the ability to use Brightcove in advance of the full commercial release at no cost.

"Internet TV has tremendous momentum in the marketplace today, and we're seeing a wide range of content owners and creators quickly moving into broadband programming and distribution," said Adam Berrey, vice president of marketing and strategy for Brightcove.

Brightcove plans to launch the full commercial release of their Standard Services in the summer of 2006. At that time the company plans to announce a variety of service plans including options to pay for usage of the service as well as plans that allow broadband programmers to use the Brightcove services at no cost, and generate revenue, by participating in an advertising network or offering videos for sale and rental.

Brightcove said it has several content developers, including Discovery, National Lampoon, and Oxygen, distributing their broadband channels with the Brightcove Premium Services.

  • In November 2005, Brightcove signed a video content distribution partnership with AOL. Brightcove and AOL will market a co-branded version of the Brightcove service as the self-service platform for publishing video on Through the syndication to AOL, publishers will be able to generate revenue from the advertising and pay media sales of their content on and other video gateways on the AOL network of web properties.

  • Also in November 2006, Brightcove closed $16.2 million in venture funding led by AOL and included IAC/InterActiveCorp, The Hearst Corporation, and Allen & Company, as well as existing investors Accel Partners and General Catalyst Partners. The investments complete a Series B financing round that will fuel the company's growth and the launch of its products and services.

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