Tuesday, April 25, 2006

AT&T to Offer Vongo Movie Downloads as Differentiated Service

AT&T reached an agreement with Starz Entertainment Group to offer the "Vongo" Internet movie-delivery service to its DSL customers. The deal marks the first such broadband distribution agreement for Vongo and also serves as an example of a differentiated broadband media service supported by AT&T.

The companies will feature a co-branded AT&T and Vongo Web site and special promotions.

Vongo, unveiled earlier this year, delivers movies and other video content over the Internet for playback on Windows-based PCs, laptops and select portable media devices as well as on a TV. Vongo subscribers have unlimited access to more than 1,500 movie and video selections as well as a live, streaming Starz TV channel for a monthly cost of $9.99. Members may download movies and video selections onto three eligible devices of their choice for each account, allowing for multiple-viewing options. Popular pay-per-view titles are available for $3.99 a movie.

"Vongo's compelling content increases the value proposition for AT&T High Speed Internet customers," said Scott Helbing, chief marketing officer-AT&T Consumer. "With Vongo, we're positioned to deliver quality content, as we build a digital lifestyle platform for our customers."http://www.att.comhttp://www.vongo.com

  • Starz is using Windows Media technologies to power the Vongo service.

  • Starz has also partnered with Sony, which will make Vongo a cornerstone of its new CONNECT Video service, to be launched later this year.

  • ChoiceStream, a start-up based in Cambridge, Massachusetts, will power the personalized recommendation engine on the new Vongo Internet video on demand service from Starz Entertainment Group.

See also