Monday, February 27, 2006

Mobile DTV Alliance Seeks to Accelerate DVB-H in U.S.

Microsoft has joined the newly launched the Mobile DTV Alliance as a founding member. The group seeks to promote the growth and evolution of Digital Video Broadcasting-Handheld (DVB-H) as the open standard for broadcast digital TV on mobile devices in the U.S.

Other founding members include Intel, Modeo, Motorola, Nokia and Texas Instruments.

"Demand for over-the-air delivery of digital entertainment to mobile devices is driving the need for broadly supported mobile broadcast technologies like DVB-H," said Pat Griffis, senior director of Windows Digital Media at Microsoft and Microsoft's board member in the alliance.

Mobile-optimized Microsoft Windows Media technologies from Microsoft -- such as Windows Media Audio Professional, Windows Media Digital Rights Management (DRM) and Windows Media Video (Microsoft's implementation of VC-1) -- have already been successfully deployed for use in mobile broadcast solutions, including Modeo's pilot of its DVB-H mobile broadcast network last year.

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