Monday, January 2, 2006

Verizon to Offer Branded Home Networking Gear from Belkin

Verizon will begin offering company-branded wireless routers, desktop and notebook cards, and USB adapters at many of the nationwide retail outlets that already sell Verizon Online DSL service.

Verizon will be reselling Belkin's networking products under its own label.

Verizon said the introduction of the home networking gear is the first step in a licensing strategy to expand the Verizon brand into new markets and reach new sets of consumers.

The agreement between Verizon and Belkin was facilitated by Brandgenuity LLC, a New York-based licensing agency.

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