Tuesday, January 3, 2006

TI Ships Hollywood Mobile Digital TV Chip

Texas Instruments began shipping initial "Hollywood" DTV single-chip solutions for mobile phones to handset manufacturers worldwide. The Hollywood chips integrate the mobile TV tuner and demodulator into one device. The first mobile phones with TI's Hollywood chips are expected to hit the market in late 2006.

The DTV1000 supports DVB-H operating at 470-750 MHz (UHF) and 1.670-1.675 GHz (L-band) frequency ranges, while the DTV1001 supports ISDB-T one-segment operating at 470-770 MHz frequency range. The chip can support multiple concurrent television channels (elementary streams) and fast channel switching times under 1.5 seconds.

"Mobile TV is expected to boost 3G adoption, much like camera phones did for the 2.5G market and add significant new revenue to both television broadcasters and mobile phone operators," said Gilles Delfassy, TI senior vice president and general manager for TI's Wireless Terminals Business Unit.


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