Sunday, January 22, 2006

ChoiceStream to Provide Personalization for Starz VONGO VOD

ChoiceStream, a start-up based in Cambridge, Massachusetts, will power the personalized recommendation engine on the new Vongo Internet video on demand service from Starz Entertainment Group. ChoiceStream provides:

  • Personalized content programming that promotes discovery: ChoiceStream powers 'Vongo Recommends,' personalized recommendations that are based on consumers' individual movie preferences. This enables VONGO to dig deep into inventory and surface useful recommendations that genuinely match subscribers' interests.

  • Personally relevant merchandising. ChoiceStream-powered 'You may also like...' recommends movies similar to the movie that is currently selected, or the subject of a failed search.

  • Relevant recommendations for all users - even first-time visitors

  • Accurate targeting of profitable back-catalog and non-mainstream movies: Often the most useful--and the most profitable--recommendations, these titles are overlooked by traditional approaches to personalization which require movies to be rated or downloaded by large numbers of users before they can be accurately recommended.


See also