Sunday, January 1, 2006

AT&T Launches its New Branding Campaign

The new AT&T launched a multifaceted, yearlong campaign to strengthen its fabled brand. The campaign includes advertising, presence in marketing promotional initiatives, and sponsorships, which include AT&T's recently announced Official Telecommunication Services partnership with the U.S. Olympic and Paralympic Teams.

At the heart of the brand campaign is a new tag line to complement the revitalized AT&T logo: "Your World. Delivered."

In addition to the new tag line, the ads also feature the hit song "All Around the World" by the popular British band Oasis.

See also