Wednesday, December 14, 2005

Brightcove to Offer On2's Flash 8 Video Encoding

Brightcove, a start-up building an open Internet TV service that would help video producers to monetize their content, will offer On2 Technologies' Flash 8 video encoding technology to video publishers participating in the Brightcove commercial preview. Under the arrangement, hundreds of Brightcove commercial preview customers will receive a free license of On2 Flix Pro for Flash 8 to encode their content in Flash 8 video for distribution through Brightcove.

Brightcove is currently available in an invitation-only commercial preview, which is being used by a variety of publishers ranging from independent producers to large cable broadcasters. Using the open online service, publishers are able to reach consumers through a wide range of broadband channels on the Internet while generating revenue from advertising and pay media sales they control. Brightcove will be generally available in 2006.

  • In November 2005, Brightcove signed a video content distribution partnership with AOL. Brightcove and AOL will market a co-branded version of the Brightcove service as the self-service platform for publishing video on Through the syndication to AOL, publishers will be able to generate revenue from the advertising and pay media sales of their content on and other video gateways on the AOL network of web properties.

    Separately, Brightcove closed $16.2 million in venture funding led by AOL and included IAC/InterActiveCorp, The Hearst Corporation, and Allen & Company, as well as existing investors Accel Partners and General Catalyst Partners. The investments complete a Series B financing round that will fuel the company's growth and the launch of its products and services.


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