Tuesday, November 8, 2005

Terayon Unveils IPTV Ad Insertion Solution

Terayon Communication Systems announced a "telco-optimized" IPTV ad insertion platform. The new DM 6400-IPTV Network CherryPicker enables telecommunication carriers to seamlessly insert local advertisements into MPEG-4/AVC encoded digital video.

In addition to advertising, telco carriers can also use the DM 6400-IPTV for other important digital video applications. These include the aggregation of programming content from multiple sources, grooming customized channel line-ups by 'cherry picking' programs from multiple programming sources, supporting payload-aware program redundancy and emergency alert system (EAS) messaging.

Terayon intends to continue developing the telco-optimized DM 6400-IPTV with additional features, such as forward error correction, scrambling and new 'Localization on Demand' features to allow delivery of more personalized content.

Terayon said it is working closely with all of its ad insertion partners -- Adtec, C-COR and SeaChange International -- to ensure product interoperability. Terayon is also working with several of the largest vendors to the telecommunication industry -- including Nortel -- to integrate the DM 6400-IPTV as part of larger, complete digital video solutions for telecom carriers.

Terayon noted that U.S. cable operators alone earned more than $4.3 billion in local advertising revenues in 2004, according to Kagan Associates.

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