Thursday, November 3, 2005

Siemens Invests in Idiro for Data Mining in Wireless

Siemens Acceleration in Communications made an equity investment in Idiro Technologies, a start-up based in Dublin, Ireland. Siemens was joined in this first round of funding by Enterprise Ireland, the state development agency focused on backing innovative Irish companies.

Idiro has developed a new data mining approach for Mobile Network Operators (MNOs) that allows them to gain knowledge about inter-user behavior. The platform can handle huge amounts of activity data. In a second step, Idiro uses so-called Social Network Analysis (SNA) to further analyze the data, arranging subscribers into social communities. This knowledge about communities and which role within them a subscriber holds enables MNOs to tailor their marketing campaigns and reduce churn.