Wednesday, November 30, 2005

BellSouth Reorganizes into Retail and Business Units

BellSouth announced a new operational structure aligned around two customer units: Retail Markets and Business Markets.

  • Retail Markets, which will focus on BellSouth's residential and small business customers, will be headed by David Scobey. Reporting to Scobey will be William Pate, Chief Marketing Officer-Retail Markets, and Paulino Barros, Chief Product Officer-Retail Markets.

  • Business Markets will provide support for enterprise and wholesale customers and will be led by Dick Anderson, vice chairman and president, Business Markets. Reporting to Anderson will be Donna Lee, Chief Marketing Officer-Business Markets.

Within each operating unit sales, product development, marketing, and customer service functions will work together to deliver innovative products with superior customer service.

Other appointments include:

Keith Cowan was named Chief Field Operations Officer of the Network Services organization, reporting to Rod Odom, President, Network Services.

Rex Adams was named Web Development Officer, and will now report to Fran Dramis, CIO, E-Commerce and Security Officer. In his new role, Adams will lead BellSouth's on-line strategy.

"As competitive pressures intensify, speed to market is critical to success in the communications marketplace. This new alignment is designed to simplify our organization, provide focus on these two markets, and streamline the process for delivering customer solutions. This will better enable us to get the right products to the right customers more quickly," said Mark Feidler, BellSouth President and Chief Operating Officer.

See also