Sunday, October 23, 2005

Disney Partners with Cinea on Antipiracy Protection Solution

The Walt Disney Studios will utilize state-of-the-art encryption technology from Cinea, a subsidiary of Dolby Laboratories, for 2005 DVD awards screeners. Disney described the agreement as "a major milestone in the search for an industry-wide solution to deter movie piracy."

Cinea's technology provides copy protection and piracy tracking for DVDs. Cinea's solution includes the S-VIEW DVD player and encryption technology to safeguard content.

A Cinea "S-VIEW" DVD player has been distributed to nearly 12,000 of the collective voting members. Recipients of the Cinea S-VIEW players need to install the player as part of their home entertainment system, as they would install a regular DVD player, and make a phone call or go online to register with Cinea. Cinea encrypts each disc with a code unique to each member. The Cinea disc delivered to each member will play only on the Cinea S-VIEW DVD player registered by that member. A Cinea encrypted disc cannot be viewed on any other DVD player or computer.

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