Sunday, October 16, 2005

Britain's ITV Launches Online Video Service

ITV, the UK's largest commercial broadcaster, launched a free, online service allowing viewers to access local ITV content and commercial services over the Web. The new service features local news, weather, music and what's on guides, as well as locally produced short films, features and entertainmen. There are seven different channels on each service and the ability to view content live, on demand, in a 24 x 7 schedule and via a searchable archive.

ITV Local is using a Television Operating System (TelVOS) developed by Narrowstep. The service will soon enable viewers to contribute and upload their own content through a special encoder developed by Narrowstep for ITV Local. Viewers will also be able to add their own classified advertising for cars, homes, lonely hearts and anything else they wish to sell locally or nationally.

TelVOS is already used by Telewest (UK Cable) for their blueyonder tv service,


vs. Multicast:  The Challenge for Cablecos

The world of television is becoming a confusing place. Technology that has
remained stable and consistent for over four decades is suddenly being
usurped.  On the one hand, there is an increasingly rapid shift to HD
underway. On the other, IPTV is arriving to shake things up. It is
therefore not surprising that the world of programming is undergoing a

See also