Wednesday, October 26, 2005

AT&T Name Lives On Following SBC Merger

SBC Communications will adopt the AT&T name and brand following the expected completion of its acquisition later this year.

At close, the new company will unveil a new logo. After completion of the merger, the transition to the new brand will be heavily promoted with the largest multimedia advertising and marketing campaign in either company's history, as well as through other promotional initiatives. At close, the company will also announce the stock market ticker symbol it intends to use.

"The AT&T name has a proud and storied heritage, as well as unparalleled recognition around the globe among both businesses and consumers," said Edward E. Whitacre Jr., chairman and CEO of SBC Communications.

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