Monday, September 26, 2005

GSM Association Selects Motorola for Emerging Markets

The GSM Association (GSMA) selected Motorola to serve for a second phase as the sole supplier of handsets for the Emerging Market Handset (EMH) program. Motorola will deliver low-cost mobile handsets based on its C11x mass market handset platform that are specifically designed to meet the unique needs of mass market consumers, including unparalleled battery life for increased talk and standby times, large displays and durable design.

The GSMA estimates that despite 80% of the world's population having wireless access, only 25% are able to use it, with cost identified as the single biggest barrier to mobile communications usage in emerging markets. The partnership with Motorola will aim to extend the reach of mobile telephony and connect the unconnected in countries such as India, South Africa, Russia, Egypt, Philippines and Indonesia.

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