Tuesday, September 6, 2005

Apple and Motorola Unveil ROKR iTunes Phone

In a high-profile marketing event, Apple and Motorola unveiled their ifrst mobile phone featuring iTunes. The Motorola ROKR features a color display for viewing album art, dual built-in stereo speakers and stereo headphones that also serve as a mobile headset with microphone. Music fans can randomly autofill or manually fill the mobile phone with playlists of their favorite music, audiobooks and Podcasts from their iTunes library via a USB connection. The Motorola ROKR pauses music automatically when users take a call and offers the ability to listen to music while checking messages or snapping a photo. A TransFlash memory expansion slot allows for up to an additional 512 megabytes of storage with optional card.

Availability of the new Motorola ROKR is as follows:

  • U.S. -- today, exclusively with Cingular

  • U.K. -- available first with Carphone Warehouse, expected in mid-September and then with O2, followed by Orange, Virgin Mobile, BT Mobile and other top retailers through September and October

  • France -- expected to be available by late September through key retailers

  • Italy -- expected to be available by late September through key retailers

  • Germany -- expected to be available through distributor and operator channels in 2H 05

  • Canada -- expected to be available in mid- to late-September with Rogers Wireless

  • Hong Kong -- expected to be available by late September through multiple retail outlets and operator channels

  • Australia, Singapore and the Philippines -- expected to be available late September through early October through retail and operator channels

  • Argentina, Brazil, Mexico and other markets throughout the world -- expected to be available in the fourth quarter.


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