Monday, August 22, 2005

Verizon and Yahoo! Offer Premium Content DSL

Separately, Verizon and Yahoo! began offering a new, fully integrated DSL service to Verizon Online DSL subscribers in 28 states and the District of Columbia. The service, named Verizon Yahoo! for DSL, includes premium content and features that would cost up to $200 a year if purchased separately. The companies are planning an aggressive marketing campaigns on the Yahoo! network and through Verizon advertising, designed to attract new customers directly to the co-branded offering. Through this alliance, Verizon and Yahoo! expect to help increase broadband demand, as well as win converts from cable broadband access.

Premium features will include Online Protection software, up to 9 Yahoo! Mail accounts with 2 GB of storage each; unlimited photo storage and high-resolution photo downloads; advanced photo-sharing capabilities through Yahoo! Messenger; access to more than 1 million songs through Verizon Yahoo! Music Unlimited; access to a library of online, TV-quality music videos from Yahoo! Music; LAUNCHcast Plus customizable commercial-free radio; basic and premium games from Yahoo!; exclusive, on-demand news and entertainment video content; and a premium browser.

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