Tuesday, July 5, 2005

Nickelodeon Moves Video Programming to the Internet

Nickelodeon, a leading producer of children's television programming, launched a broadband video service allowing kids to watch full-length shows online. The new "TurboNick" service, which is available at available on Nick.com, features up to 20 hours of new programming every week, allowing kids to watch programming clips and full length episodes ranging from 30 seconds to 22 minutes in length. Since July 1st, TurboNick has already delivered 1.25 million streams. Advertisers that are initially featured on TurboNick include Topps, General Mills, Kellogg's, Activision, and film studio Sony Pictures.

The company plans to launch a full advertising and promotional campaign on July 17 for TurboNick.