Tuesday, July 5, 2005

Disney Teams With Sprint on Wireless Service

The Walt Disney Internet Group (WDIG) will create a the first national U.S. wireless phone service specifically designed for families. The Disney Mobile service, which is slated to launch next year, will use the Sprint Nationwide PCS Network.

Disney will be responsible for all aspects of the service, including product development, distribution, marketing, customer relations, billing and other business operations.

The newly formed Disney Mobile business unit is part of Walt Disney Internet Group and will be led by Senior Vice President and General Manager George Grobar.

  • WDIG entered the mobile arena in 2000 with the launch of Disney branded content including graphics, ring tones, games and utilities on NTT DoCoMo in Japan.

  • In 2004, Disney's ESPN unit announced it would launch the first U.S. wireless phone service specifically targeted to sports fans.

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