Sunday, June 5, 2005

Verizon Launches "Richer. Deeper. Broader." Campaign

Verizon kicked off a new corporate advertising campaign around the theme "Richer. Deeper. Broader." In the mass market, the new Verizon campaign will rotate six television commercials and more than six print executions. The TV ads will be seen on national cable networks, and the print insertions will appear in a series of weekly and monthly magazines. The campaign will run through the end of the year.

"Our new corporate advertising campaign signals that there's a new spirit at Verizon," said Jerri DeVard, Verizon senior vice president for Brand Management and Marketing Communications. "The transformation that's going on in homes and living rooms is being driven by a whole new set of broadband Verizon services that bring information, communications and entertainment that is relevant to you - our customer. The experience is unsurpassed. When people think broadband, we want them to think Verizon."

Verizon's corporate ad agency, McGarry Bowen, created the mass media campaign, and supporting work was done by Burrell Communications and La Agencia de Orci & Asociados. The company's interactive marketing agency, R/GA, created the online advertising and Web experience.


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