Wednesday, May 4, 2005

Yahoo! Announces Major Content Partners for its Video Search

Yahoo! announced general availability of its Video Search, enabling Internet users to more easily find online video content. Yahoo! Video Search, which uses the company's media crawling and ranking technology, indexes content from across the Web and includes new content from partners such as Buena Vista Pictures, CBS News, CMT, Discovery Communications, MTV, Reuters, Scripps Networks (Home & Garden Television, The Food Network), VH1 and others.

Yahoo! is also forming partnerships with other video content sources. A relationship with TVEyes, enables Yahoo! to search within Bloomberg video broadcasts and direct links to the relevant portion of the broadcast. Other partnerships include Internet Broadcasting Systems (national network of local news), IFILM, The One Network, and Stupid Videos.

Yahoo! Video Search also provides users with integrated access to video content from the Yahoo! network by including movie trailers from Yahoo! Movies, music videos from Yahoo! Music, the #1 place on the web for music video content, and exclusive video from The Apprentice, including the full confessionals from fired contestants, and The Contender, including the full boxing match from each episode.

Yahoo! is supporting Media Really Simple Syndication (Media RSS) a self-publishing specification that enables publishers to promote audio and video content.

"We're delighted to be working with Yahoo! on a project that takes the video entertainment experience to the next level," said Jason Hirschhorn, senior vice president of digital music and media, MTV Networks Music Group. "Yahoo! Video Search caters directly to MTV Networks' global network and fan base, so users have the ability to access our content in an even more customizable way."


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