Monday, March 14, 2005

Motorola Scales its Multimedia Messaging Service Center

Motorola has expanded the capacity of its Multimedia Messaging Service Center (MMSC) to support more than 40 million subscribers. The MMSC enhancements also enable video messaging and picture messaging interoperability.

Motorola's MMSC allows for transfer of multimedia information from various MMS-enabled handsets or devices across CDMA, GSM, EDGE, UMTS and IP networks to provide full interoperability between multiple e-mail users on the Internet, and inter-carrier multimedia messaging.

Motorola said MMS is evolving beyond person-to-person (P2P) to become a multimedia entertainment and information delivery channel.

Application-to-person (A2P) MMS provides content- and event-driven alerts, which are normally more time-sensitive than P2P MMS. As adoption of A2P continues to accelerate, this change is expected to create additional performance and throughput requirements on the operator's MMS infrastructure.

Verizon Wireless recently deployed Motorola's MMSC solution.

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