Tuesday, January 4, 2005

SIRIUS Selects Windows Media for Mobile Video Service

SIRIUS Satellite Radio has selected Microsoft's Windows Media Video 9 for use in a new mobile video service that it plans to launch in the second half of 2006. SIRIUS Satellite expects to devote 2-3 channels of premium video content designed primarily for children. The video would be delivered to satellite receivers in automobiles for families and travelers. According to SIRIUS, its automotive partners are eager proponents of the service, given the strong demand for rear seat video entertainment.

  • SIRIUS radios are currently offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jeep, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Porsche and Volkswagen. Beginning in February 2005, SIRIUS will also be available in Toyota, Lexus and Scion vehicles.

  • SIRIUS Satellite Radio ended 2004 with 1,143,258 million subscribers, exceeding its end-of-year target of 1 million subscribers.