Monday, January 31, 2005

SBC to Link its Brand with Entertainment Services

SBC Communications will begin offering entertainment gifts and other incentives to encourage residential customers to signup for service bundles of local, long distance, DSL, wireless and satellite TV. The incentive include movie and music downloads, PlayStation2 online enabled videogames, and specialized merchandise.

The promotion and advertising campaign are part of an overall initiative to link the SBC brand to premier communications and entertainment services, in advance of the company's introduction later this year of IPTV, VoIP and fast broadband service.