Tuesday, December 14, 2004

Verizon Signs Discovery Channel for its FTTP TV Service

Verizon has signed the Discovery Network as a content partner for its upcoming "FiOS " FTTP TV service.

Under the agreement, Verizon's programming lineup will include Discovery Channel, TLC, Animal Planet, Travel Channel, Discovery Health Channel, Discovery Kids Channel, Discovery Times Channel, The Science Channel, Discovery Home Channel, Military Channel, Discovery en Espanol, FitTV, BBC AMERICA, and Discovery HD Theater, the company's 24-hour high-definition network. The agreement also includes Discovery On Demand, Discovery's video-on-demand servicehttp://www.verizon.com

  • In September, Verizon Communications hired Terry Denson, former vice president of programming for Insight Communications, the ninth-largest cable operator in the country, to manage entertainment content and marketing strategies. As vice president of video programming and content marketing and strategy for Verizon, Denson will guide video product packaging, pricing and marketing strategies; video content acquisition and distribution agreements; and customer education, acquisition and retention planning.


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