Does Network Neutrality Impact DPI?
by
James Brear,
CEO
5/11/2010
FCC Chairman Genachowski's
recent letter has instigated a lot of talk about Net Neutrality, some of it
apocalyptical ("The end of the Internet is here!"), some of it reasonable
("Nothing has changed, business as usual"). Both sides of the discussion
have valid points to their arguments, but what really is the impact?
Without going into details (I
will leave that to the experts), the FCC has reset the status quo to what it
was before the Comcast court decision. As Genachowski himself states in the
document "…this approach would restore the status quo", resetting the
ability of the FCC to manage broadband as they have in the past, preserving
the FCC's mission.
This is not "the nuclear
option" that had been proposed by some, which would have made every aspect
of broadband service open to regulation and restriction, and it is also not
a capitulation to the Comcast ruling which would essentially make the FCC
powerless against ISPs. Instead, as Genachowski himself headlined in his
letter, this was a third way to look at the problem. Under this framework,
the FCC would ensure that open access to networks is maintained, and focuses
on the connections to the network, and not the content or services that run
on that transport.
So now we are back to where
we were before the Comcast ruling. However, there still are some concerns
about stifling innovation and curtailing investments in broadband, but I
think much of the uncertainty has been removed for ISPs (Procera customers)
that want to continue to invest in their infrastructures because the
evolving needs of their customers require it.
But….we are not exactly back
where we were two years ago. Several changes have already come about because
of this whole exercise.
ISPs know that
they MUST be transparent in what they do on their networks, and
consumers are watching them very closely, so no funny business is likely
to slip by end users. This is a very good thing for consumers, and will
force ISPs to think twice before they implement new policies, as they
will be tried in the court of opinion well before any court case could
be filed, and consumers will vote with their wallets and switch if
practices are not to their liking.
There is general
agreement that applications should not be discriminated against
during normal operations (I qualify that because congestion management
is still a problem, especially for real-time services).
Reasonable
network management is OK. Although "reasonable" is open to
interpretation, I think again the court of public opinion and consumer's
wallets will guide ISPs to a mutually agreeable definition (and this is
also where congestion management is again an issue).
The door is open
to ISPs that want to be creative and find ways to have service
plans that innovate new services and deliver LOWER cost options for
subscribers that use the network less and higher cost for the users that
consume more resources.
So what is the impact
of Net Neutrality for DPI? Neutral to positive. I don't see
any ISPs "behaving badly", and no application vendors claiming
discrimination. I do see smart phone customers still complaining, and some
broadband customers concerned about video and voice performance, but our
"reasonable" network management solutions can help ISP's take their service
to the next level. Carriers should focus on creating better customer
experiences and evolving their networks to keep up with the innovations of
technology.
About the Author
James F. Brear,
an industry veteran with more than 18 years of experience in the networking
industry, leads Procera Networks to further the company's position as the
leader in managing and monetizing the world's most complex networks. Most
recently, Mr. Brear served as vice president of worldwide sales and support
for Bivio Networks, a maker of deep packet inspection platform technology.
Under his leadership, the company rapidly expanded its worldwide sales
presence, resulting in sales to a number of global Tier 1 service providers,
government agencies, and Global OEMs. Prior to Bivio, Brear was vice
president of worldwide sales for Tasman Networks (acquired by Nortel), a
maker of converged WAN solutions for enterprise branch offices and service
providers. Earlier in his career, Mr. Brear was the vice president of
worldwide sales for Force10 Networks, where he was responsible for taking
the company from a pre-revenue start-up to the industry leader in switch
routers for high performance Gigabit and 10 Gigabit Ethernet. In addition,
he spent five years with Cisco Systems where he held senior management
positions in Europe and North America with responsibility for delivering
more than $750M in annual revenues selling into the world's largest service
providers. Previously, Brear held a variety of sales management positions
at both IBM and Sprint Communications. He holds a Bachelor of Arts degree
from the University of California at Berkeley.
About
Procera
Networks
Procera
Networks Inc. delivers Evolved DPI solutions that give service providers
awareness, control and protection of their applications and networks. Its
core
product suite, the
PacketLogic line of platforms, leverages the company's advanced
identification engine,
DRDL™ (Datastream
Recognition Definition Language), to provide accurate identification of
network traffic in real-time. PacketLogic is deployed at more than 600
broadband service providers,
telcos, governments and higher education campuses worldwide. Founded in
2002, Procera (NYSE Amex: PKT) is based in Silicon Valley and has offices
around the globe.